Oregon based craft beer tap handle producer Hoptown Handles has announced a new promotion supporting the brewing community. To help promote draft beverage sales and support the industry, Hoptown Handles is giving away free coasters and tap hangers to American craft breweries that encourage customers to “Support Your Local Brewery.”

More from a press release:

“The brewing industry needs help,” says Hoptown Handles founder, Ben Weston. “Getting the draft revenue stream back is an important step in the recovery process for independent breweries, and we want to do whatever we can to help. As people start going to bars and restaurants again, we want to help make sure they know they can help an entire industry by buying locally crafted beer, cider, kombucha, and more.” 

Draft sales have taken a nosedive during the COVID-19 pandemic, and the return of draft sales, which is the key component of on-premise sales, is a slow process. Around one-fifth of on-premise consumers are waiting for a vaccine or treatment before they return to the on-premise (source: Brewers Association analysis of Nielsen CGA data).

The free promotional coasters and tap hangers will be sent in packages of 125 coasters and 25 tap hangers. To order coasters or tap hangers at no charge (shipping costs will apply), interested breweries simply need to go to the Hoptown Handles store at https://www.hoptownhandles.com/store, then enter the code SUPPORTLOCAL21 at checkout. 

Breweries interested in customizing an order of coasters and/or tap hangers with their own branding can reach out to Michael McCreery at sales@hoptownhandles.com for designs and a price quote.  

About Hoptown Handles

Hoptown Handles is an Oregon-based manufacturer and designer of custom tap handles and provider of custom promotional marketing goods. All tap handles are made in the USA from sustainable materials with environmentally friendly processes. Founded in 2015, the company produces handles for breweries throughout North America and the world, and donates a percentage of its proceeds to important charitable causes. For more information, visit www.hoptownhandles.com or email info@hoptownhandles.com